Justin Kerswell - Viva! UK
Roy Taylor interviews Justin Kerswell of Viva!. Viva! has been supporting Australian activist groups by campaigning against the sale of kangaroo meat in the UK for over 20 years.
Viva's campaign against kangaroo meat began in 1994 and had notable success with UK supermarket Tesco cancelling the sale of kangaroo meat. However the kangaroo killing industry, has not rested, and they continuesto promote their products across the world, both in supermarkets and in clothing. In 2006, Viva!'s ongoing campaign saw David Beckham refuse to wear kangaroo leather boots, now wearing cruelty-free synthetics.
Recent good news came with Morissons and Tesco removing kagaroo from their shelves, however the campaign continues, with Iceland and Lidl current campaign targets.
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